Case study · L&B
Financial expertise, with a more inviting face.
L&B Groep advises individuals and businesses on insurance, mortgages, pensions and occupational health services. AWINK developed its website from Buro Henk’s design, bringing both audiences together in a site that makes a serious subject feel more approachable.
The question
The brief behind the build.
The brief brought together two worlds: business and private clients. Both needed to recognise themselves in the same website and find a clear route into L&B’s expertise.
The other challenge was presentation. Financial subjects can feel dry and dense. The website needed to make them visually engaging while treating the substance with care.
What AWINK built
The work, in detail.
Two audiences, one website
The website brings the business and private-client sides of L&B together. The distinction between those audiences gives visitors a starting point without splitting the company into unrelated destinations.
A considered visual presentation
AWINK translated Buro Henk’s design into the working website. The visual approach gives the subject matter a more inviting setting while keeping the focus on L&B’s services.
Content the team can manage
The website uses ACONTROL, AWINK’s own CMS, to manage its content. It supports the everyday task of keeping the site current.
Under the hood
Behind the experience.
The website is managed through AWINK’s ACONTROL CMS. Here, the technical foundation serves a straightforward purpose: giving the team control over the content of its website.
The result
What it adds up to.
L&B’s business and private-client services now share one website, with a visual presentation that makes the subject more approachable and a CMS for maintaining the content.
Made with
Design by Buro Henk. Development by AWINK. The website launched in 2024 for L&B Groep in Papendrecht, the Netherlands.