Case study · Mademoiselle Agency
Two labels. Two websites. One Booker.
Mademoiselle’s website launched in 2024. When the agency, which had represented women, expanded into representing men, Boys Boys Boys followed in 2025. AWINK designed and built both websites, connected to one Booker by Finelab environment.
The question
The brief behind the build.
The agency was expanding its representation. Boys Boys Boys became Mademoiselle’s men’s label and needed its own website. The two labels had to be presented separately online while working from the same Booker environment.
What AWINK built
The work, in detail.
Mademoiselle
The Mademoiselle website went live in 2024, presenting the agency’s women’s board.
Boys Boys Boys
The men’s label followed with its own website in 2025. AWINK handled the design and development of both sites, giving each label its own destination while connecting them to the same underlying system.
Under the hood
Behind the experience.
One Booker by Finelab environment serves both websites. The board determines where a model appears: Women for Mademoiselle, Men for Boys Boys Boys.
The separation is organised through the boards in Booker, with each website presenting the relevant label.
The result
What it adds up to.
The agency now has a separate website for each label, with both connected to one Booker environment. The expansion into representing men has its own public-facing home in Boys Boys Boys.
Made with
Both websites were designed and built by AWINK. The work developed across two launches: Mademoiselle in 2024 and Boys Boys Boys in 2025.