Case study · STORM Management

A model agency platform, built around Booker.

STORM first worked with AWINK on its website in 2021, then returned for a second version in 2026. The platform brings Women, Men and Talents together, with model information, imagery and editorial content connected to Booker by Finelab.

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STORM Management website on desktop and mobile
STORM Management website on desktop and mobile
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The question

The brief behind the build.

For the second version, STORM wanted a faster connection with Booker, a better experience on mobile and more flexibility in the way different books are presented. The brief was about improving the platform around the way the agency works, while giving its models and talent room to be seen.

What AWINK built

The work, in detail.

  1. Three boards, one platform

    Women, Men and Talents each have their place within the website. Visitors can explore the agency’s people and open individual profiles without losing the context of the board they came from.

  2. More possibilities for books

    Version two expanded the options for presenting different books. A model’s portfolio can tell more than one story, and the website needs to accommodate those different selections.

  3. A better mobile experience

    The 2026 version also focused on how the website works on mobile. Browsing the agency and looking through its portfolios needed the same attention as the desktop experience.

Under the hood

Behind the experience.

Booker by Finelab supplies the model data: measurements, books, news items, shows and campaigns. The website connects that information to the public-facing presentation.

A faster Booker connection was a central part of the second version, alongside the expanded options for different books.

The result

What it adds up to.

The second version brings together the improvements STORM asked for: a faster Booker connection, better mobile use and more ways to present different books. Women, Men and Talents remain part of one connected agency platform.

Made with

Design by Ensemble. Development and the Booker integration by AWINK.

The relationship continued from the first website in 2021 to the second version in 2026: a returning client, with an existing platform to build on and new requirements to address.